Owner Louise Stals

Stals Voere – A Legacy of Knowledge, Experience and Quality Bird Nutrition

South African-developed bird nutrition, built on decades of scientific knowledge and practical breeding experience.

Stals Voere is a South African animal and avian nutrition business based in Middelburg, Mpumalanga. The company has established a strong presence in the avicultural community through its specialised bird feeds, breeding supplements and hand-rearing formulas.

Behind the Stals Voere name is the knowledge and experience of Johan Stals, whose work in animal nutrition and personal involvement in bird breeding helped establish the foundation on which the business continues to operate today.

The Johan Stals Legacy

Johan Stals held a National Diploma in Animal Science and began his career in the formulation of poultry and livestock feeds in 1995.

Over the years, he developed extensive knowledge of animal nutrition, feed ingredients and the nutritional requirements of different species. His professional experience was complemented by his personal involvement in aviculture, particularly the breeding of macaws and other bird species.

This combination of scientific training and practical breeding experience gave Johan a valuable understanding of the challenges faced by bird breeders.

He understood that successful breeding involves more than providing food. Nutrition plays an important role in maintaining breeding condition, supporting reproductive health, raising healthy chicks and meeting the nutritional demands placed on parent birds.

Drawing on this experience, Johan developed several products that became familiar names among South African bird breeders, including Winner Breeder Pellets, Booster & Fertility Powder and Terra Ara Handrear.

His approach was to develop practical nutritional products that breeders could incorporate into their everyday feeding and breeding programmes.

Continuing the Stals Voere Legacy

Following Johan’s contribution to the industry, the Stals Voere name continues through the involvement of Louise Stals.

Their work focuses on maintaining the availability of the established product range, supporting existing customers and developing relationships with breeders, distributors and agents throughout South Africa.

The business remains closely connected to the avicultural community, where practical experience, product consistency and reliable access to feed are important to breeders.

The Stals Voere Product Range

Johan Stals Winner Breeder Pellets

Winner Breeder Pellets were developed to provide a concentrated source of nutrients for birds, particularly where breeding and growth place increased demands on their diet.

The pellets are manufactured using steam-cooked plant proteins, with the aim of improving digestibility and nutrient availability.

Declared nutritional values include:

  • Crude protein: 23%
  • Crude fat: 6.57%
  • Phosphorus: 0.55%
  • Lysine: 1.43%

Protein and essential amino acids contribute to tissue development, feather growth and normal body maintenance. Phosphorus also plays an important role in skeletal development and metabolism.

Winner Pellets offer breeders a practical feeding option that can form part of an appropriately balanced diet, taking into account the species, age and breeding stage of their birds.

Johan Stals Booster & Fertility Pack

The Booster & Fertility Pack was developed as a nutritional supplement for breeding birds, with particular attention to reproductive condition, digestive function and nutrient utilisation.

The formulation includes minerals and ingredients intended to support digestive health, including probiotics, digestive enzymes and components described as having toxin-binding properties.

Its declared mineral analysis includes calcium, phosphorus, zinc, manganese, copper and selenium.

These nutrients are involved in several important biological functions, including normal reproduction, metabolism, feather development and antioxidant protection.

The Booster & Fertility Pack is intended to complement an appropriate feeding programme rather than replace a complete, balanced diet.

Terra Ara Handrear Formula

Hand-rearing young parrots requires careful attention to nutrition, hygiene, preparation and feeding technique.

Terra Ara Handrear was developed with these requirements in mind, drawing on Johan’s practical experience breeding macaws and other parrots.

The formula contains plant proteins, fats, amino acids, minerals and other nutritional components intended to support the development of growing parrot chicks.

Declared nutritional values include:

  • Crude protein: 23%
  • Crude fat: 12.9%
  • Phosphorus: 0.52%
  • Lysine: 1.55%
  • Methionine: 0.66%

The formulation also includes macadamia-derived fats, digestive enzymes, probiotics and electrolytes.

Correct preparation, feeding temperature, hygiene and feeding volumes remain essential when using any hand-rearing formula. Breeders should follow the manufacturer’s directions and obtain appropriate veterinary advice when necessary.

Supporting South African Bird Breeders

Stals Voere has built its reputation through its connection to the people who use its products.

From established breeding facilities to smaller private collections, breeders require dependable feed supplies and access to products suited to their birds’ nutritional needs.

The business participates in the South African avicultural community and has been represented at industry gatherings, including the PASA Expo, where breeders, suppliers and other stakeholders exchange knowledge and practical experience.

This involvement reflects the close relationship between the Stals Voere product range and the bird-breeding community it serves.

Distribution Throughout South Africa

Although Stals Voere is based in Middelburg, Mpumalanga, its products are available through a growing network of agents and distributors in different parts of South Africa.

These distribution arrangements help breeders obtain Winner Pellets, Booster & Fertility Pack and Terra Ara Handrear without necessarily having to purchase directly from Middelburg.

Nationwide courier arrangements also provide an option for customers outside established distribution areas, subject to availability and delivery arrangements.

Find your nearest Stals Voere agent:

Looking Ahead

The Stals Voere story is closely connected to Johan Stals’s contribution to animal nutrition and aviculture.

His background in feed formulation, combined with his experience as a breeder, provided the foundation for products developed with the practical needs of bird keepers in mind.

Today, Louise Stals and Brendon Koekemoer continue that legacy by keeping the Stals Voere name and its products available to South African breeders.

Stals Voere – Built on knowledge, shaped by breeding experience and continued through a commitment to South African aviculture.

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